Business

She has been called the “godmother of wellness,” the “mother of the modern spa,” and a “pioneer in the mind/body/spirit movement.” Meet Deborah Szekely, mother of the modern spa.

One of the challenges facing the profession today is how to appropriately credential practitioners for personal-care service and health-care service.

Avoid falling into the sunk cost trap, which describes our tendency to irrationally follow through on an activity that is not meeting our expectations.

The concept of a marketing funnel is pretty simple and can be effective for a massage practice in certain cases.

Each year, I try to spend a little time reflecting on the last. To do this, I find it helpful to separate my thinking into the three areas of my business: the physical, the mental, and the financial.