Government relations work depends on a few factors, but specifically evidence, persuasion, and grassroots participation. It’s increasingly evident that your voice—the massage therapist’s voice—and grassroots advocacy, is what gets it done.
While treatment planning still involves asking your client about their needs, it calls for establishing long-term goals that can potentially create a dramatic change in their quality of life.
Carol Reyes Ryan discovered massage therapy through personal experiences, they were inspired to pursue a career in the field. Read her compelling story.
If you start to think of your business as an asset you manage, and not an inseparable part of your identity, you will focus on ways to make it more valuable.
