Business

Instead of fretting about finding new clients, focus on the ones you already have.

Support groups can not only help you personally, they can also help you grow professionally.

Word of mouth is one of the most powerful forms of marketing on the planet. Knowing how to make referrals happen consistently—without feeling weird about it—is the key.

Debbie Pennington is an LMT who owns her own practice in West Virginia. Learn about her background and work in our Faces of Bodywork column.

There are both challenges and rewards to transitioning to a full-time massage practice. Taking that step is one that requires a change of mindset, marketing, and mechanics.