Web Exclusive: ABMP Celebrates Massage Is for EveryBody Week

Golden, CO (July 10, 2025)—Join Associated Bodywork & Massage Professionals (ABMP) in celebrating Massage Is for EveryBody Week, July 20–26, 2025, a national initiative designed to bring massage therapy to marginalized communities, highlight the benefits of massage, and celebrate the good work massage therapists and bodyworkers across the country are doing every day.

Now in its 30th year, Massage Is for EveryBody Week was born from grassroots efforts to ensure that this hands-on work is not seen as a luxury for the few, but a powerful therapeutic opportunity for all.   

To celebrate during Massage Is for EveryBody Week, massage therapy practitioners in every state find ways to bring their work to those who may never have experienced therapeutic massage before, all while working to broaden awareness of the benefits of massage therapy and preaching the value of self-care. Whether offering chair massage at Pride Fest, providing services to a women's shelter or veteran's support group, or advocating for a local nonprofit through donations collected during the week, massage therapists pour their philanthropic, heart-centered spirit into this celebration each year.   

This annual July event is part of the bigger Massage Is for EveryBody mission—a year-round ABMP campaign built on the guiding principles of inclusion, serving the underserved, self-care, and community education.   

To bring awareness to Massage Is for EveryBody Week in its own community, ABMP (headquartered in Golden, Colorado) is partnering with LoDo Massage to bring two days of chair massage to team members at Children’s Hospital Colorado Anschutz Medical Campus in Aurora, and secure in-kind donations for the hospital’s therapists and child life specialists to use in their young patients’ treatment plans.   

ABMP encourages massage therapists and bodyworkers to participate in their own communities and to share their stories on ways they contribute to the mission. Each year, ABMP awards 10 practitioners with $1,000 prizes based on the ways in which they fulfill the inclusive campaign’s guiding principles. The 2025 contest winners submitted their entries earlier this year and will be announced during Massage Is for EveryBody Week, July 20–26.   

Massage therapy schools, clinics, and practitioners across the country will be participating this year.   

Will You Join Us? 

• Watch the video: abmp.com/massage-week-intro 
• Get your customized materials and social media images: abmp.com/massage-week-images 
• Find inspiration on how to participate: abmp.com/massage-week-intro/get-inspired 
• Follow us on socials: facebook.com/ABMPpage @abmpmassage 
• Share: #MassageIsForEveryBody

About ABMP

Associated Bodywork & Massage Professionals (ABMP) has been a leading national membership organization for massage and bodywork professionals for more than 35 years. ABMP exists to provide support to its members through benefits, discounts, education, legislative advocacy, and more. ABMP members practice more than 300 modalities in a variety of settings, and their continued education allows them to be experts in the latest trending modalities. The organization provides a variety of resources for its members, including Massage & Bodywork magazine and The ABMP Podcast.